> For the complete documentation index, see [llms.txt](https://docs.flowplatform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flowplatform.com/data-owners-documentation.md).

# Data Owners Documentation

This section of the documentation is for Data Owners—retailers, e-commerce platforms and marketplaces that want to integrate with the Flow Platform to enable audience monetisation and off-site advertising.

This documentation will guide you through: 

* The set up, configuration and management of your Flow console 
* Technical integration with the Flow Platform 

As a Data Owner, you may choose to either be a publisher of **Campaign Packages**, or a publisher of **first-party Data**, or both. Below are the differing basic steps that differentiate the two:

| Description                            | Campaigns-only Integration | Audiences-only Integration |
| -------------------------------------- | :------------------------: | :------------------------: |
| Choosing integration type              |    :white\_check\_mark:    |             :x:            |
| Content Feed                           |    :white\_check\_mark:    |             :x:            |
| Social Account configuration           |    :white\_check\_mark:    |             :x:            |
| Set-up Users, Roles and Authentication |    :white\_check\_mark:    |             :x:            |
| Campaign Packages                      |    :white\_check\_mark:    |             :x:            |
| Corporate Identity & Ad Templates      |    :white\_check\_mark:    |             :x:            |
| Data Sources                           |             :x:            |    :white\_check\_mark:    |
| Audience Segments                      |             :x:            |    :white\_check\_mark:    |
| Audience Packages                      |             :x:            |    :white\_check\_mark:    |

{% hint style="info" %}
Note: The Data Owner documentation already includes all relevant information available to Advertisers using the platform, so Data Owners do not need to reference the Advertiser section separately.
{% endhint %}