# Getting Started

Flow is the Commerce Media Platform transforming how retailers, e-commerce platforms, marketplaces, and brands leverage audience data. Our mission is to help businesses unlock the power of first-party data - whether through audience monetisation, precision targeting, or both. 

The documentation you need will depend on how you’re using the Flow Platform. There are two types of users:

1. [Publishers](https://docs.flowplatform.com/publisher-documentation)
2. [Advertisers](https://docs.flowplatform.com/advertiser-documentation)

<table><thead><tr><th width="392">Flow Platform Publishers</th><th>Flow Platform Advertisers</th></tr></thead><tbody><tr><td>Stakeholders at a Marketplace, Retailer or E-commerce Platform</td><td>Marketing professionals at large brands and/or media agencies</td></tr><tr><td>Developers</td><td></td></tr><tr><td>Clients seeking to monetise their audiences</td><td></td></tr><tr><td>Technical users who need in-depth knowledge about integration, API usage, and other back-end functionalities</td><td>Users using the Flow Platform for audience targeting, campaign execution, and performance analysis</td></tr><tr><td><strong>Go to</strong> <a href="publisher-documentation"><strong>Publisher Documentation</strong></a></td><td><strong>Go to</strong> <a href="advertiser-documentation"><strong>Advertiser Documentation</strong></a></td></tr></tbody></table>