Getting Started

Welcome to Flow's knowledge base. Here, you’ll find essential documentation about the Flow Platform.

Flow is the Commerce Media Platform transforming how retailers, e-commerce platforms, marketplaces, and brands leverage audience data. Our mission is to help businesses unlock the power of first-party data—whether through audience monetisation, precision targeting, or both.

The documentation you need will depend on how you’re using the Flow Platform. There are two types of users:

1. Publishers

2. Advertisers

Flow Platform Publishers	Flow Platform Advertisers
Stakeholders at a Marketplace, Retailer or E-commerce Platform	Marketing professionals at large brands and/or media agencies
Developers
Clients seeking to monetise their audiences
Technical users who need in-depth knowledge about integration, API usage, and other back-end functionalities	Users using the Flow Platform for audience targeting, campaign execution, and performance analysis
Go to Publisher Documentation	Go to Advertiser Documentation