Changelog
Version 2025/07/08
Webhooks Logs
In the "Developer Settings" section, the Webhooks Logs is shown in a table view with the latest events puplating first. This allows users to monitor and audit webhook events.
Audience Data Owner Dashboard
New dashboard is available on the Console in "Analytics" section for Audience Data Owners.
Version 2025/06/27
Manual Carousel Ads
In ad creation, manual carousel ads is a new template type that can be used - this applies to Facebook only.
Analytics Dashboards
New dashboards released on the Head Office, Branch and Agent levels. These update depending on the user profile accessing the analytics tab.
Developer Settings
The navigation to Developer Settings have moved out from "Settings", and is now its own freestanding section in the left-hand navigation menu.
Version 2025/06/10
Google Responsive Display Ads
It is now possible to launch Google Responsive Display Ads via Flow! For now this is only possible through the Smartfeed integration. More updates to this coming soon.
Version 2025/06/05
Campaign API
We have launched a fourth integration type. New API built using existing Smartfeed functionality. This allows for: new campaign publishing abilities and validation feature.
New Campaign publishing type
Using the above API, it is possible to publish campaigns by referencing existing packages and listings.
Validation feature
Using the above API, it is possible to use a validation feature which allows for running a dry-runs in order to verify campaign configurations before actually launching the campaign.
Feed Errors UI
New UI/UX on xx page allows publishers to view feed synchronisation errors. These errors are grouped, categorised and clearly visualised with graphs. This is found in "Settings" > "Data Feed".
Version 2025/05/22
Campaign Package Editing
It is now possible to edit any campaign packages once they have been created. In the Console, go to "Packages" and on the right of any package click "Edit".
Template Gallery Filtering by Ad Type
When creating campaigns, templates have improved filtering capabilities relevant to the ad type selected. This is useful particularly to organisations with large template libraries.
Version 2025/05/16
Marketplace settings for Enterprise clients
This is only applicable for Enterprise organisations (if "Enterprise" is toggled on in "Settings" > "General" > "Organisation"). When Enterprise is toggled on, more options appear for global organisational settings.
Version 2025/05/14
Brands Tab
In the Content section, a new tab called "Brands" has been added. This allows an Enterprise to easily view all of their sub organisations or brands.
Interest and Behaviour Templates
Interest, behaviours and demographics are linked to targeting templates in the ad creation.
Version 2025/02/04
Email invitation
On the Content page of the Console, one can now add a new user by using the "Add Agent" button with the option of sending an invite email or not. The same applies via the Settings page of the Console, navigating to "Users" and clicking on "Add New".
Version 2025/03/20
Campaign Packages
In the Flow Console Campaign Packages are now editable by the Owner of an account. It is no longer required to contact Flow for any package changes.
Ad Templates
Dynamic ad templates are now available that can be populated by multiple content items, with each taking an ad viewer to the respective landing pages of the differing content items.
Version 2025/01/28
Test Mode
Flow now offers Test Mode where we can test your integration and account configuration before going live with Campaign Packages. Superadmin users can turn on Test Mode toggle on the top right of the Flow Console which uses test data.
Campaign Objectives
All of Meta's updated Campaign Objectives have been added to the Flow Console.
Version 2024/11/01
Console Structure
Major overhaul of the Console. New items listed on the Navigation Bar for improved UI experience particularly around Settings and Brand Library.
Version 2024/09/10
Flow Brand Campaigns
Flow Brand campaigns now appear on the Campaigns page of the navigation menu below the Flow Fuel campaigns. This includes the high-level insights of these campaigns.
Social Page Inheritance
On the Head Office account of an Enterprise under "Social Configuration", a social account can be added (like the Head Office Facebook page). This social page will then be inherited by all sub-organisations, but a toggle can be used to switch of this inheritance on a sub-organisation account if needed.
Version 2024/06/19
Campaigns Dashboard
On the Campaigns section of the Console, Smartfeed campaigns are now live. Note that these campaigns can't be edited by users as they are automated.
Settings Inheritance
Inherit toggles are displayed next to all sub-organisations. When toggled on, the sub-organisation will inherit all settings from the head organisation.
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