Publisher Documentation

This section of the documentation is for Publishers—retailers, e-commerce platforms and marketplaces that want to integrate with the Flow Platform to enable audience monetisation and off-site advertising.

This documentation will guide you through:

• The set up, configuration and management of your Flow console

• Technical integration with the Flow Platform

As a publisher, you may choose to either be a publisher of Campaign Packages (which requires Flow Platform Integration and Account Configuration), or a publisher of first-party Data (which requires Data Publisher Integration only), or both. Below are the differing basic steps that differentiate the two:

Description	Flow Platform Integration	Data Publisher Integration
Choosing integration type	✅	❌
Content Feed	✅	❌
Social Account configuration	✅	❌
Set-up Users, Roles and Authentication	✅	❌
Campaign & Audience Packages	✅	❌
Corporate Identity & Ad Templates	✅	❌
Setting up Audiences	❌	✅
Flow Relay (Meta) and/or Tags (Google)	❌	✅

Note: The Publisher documentation already includes all relevant information available to Advertisers using the platform, so Publishers do not need to reference the Advertiser section separately.