Data Publisher Integration

Flow enables data publishers to monetise their first-party audience data by collecting, segmenting, and making it available for advertising use across platforms like Meta (Facebook Ads), TikTok and Google Ads. This is done through:

1. Tag-Based Data Collection (Traffic Data) – Using tracking pixels to capture and segment user behaviour.

2. Personally Identifiable Information (PII)-Based Audience Sharing – Uploading hashed customer data to advertising platforms.

Both methods ensure compliance with security and privacy standards while maximising revenue opportunities.