Smartfeed Set-up Steps

The Smartfeed integration with Flow automates ad creation and management based on a continuously synced content feed. It requires setting up a structured content feed, configuring campaign triggers, and setting up channel accounts and tracking to ensure ads are delivered accurately. Here are the specific setup requirements for Smartfeed:

Step
Description
Requirement

Authentication

None required.

N/A

This feed contains product or content data (e.g., property details, agent info), which Flow uses to generate and manage ad campaigns.

Required

Defines budgets, targeting, channels, and ad durations for campaigns. Campaign Packages must be configured in Smartfeed to standardize campaigns triggered by feed data.

Required

Configures specific fields in the content feed to act as triggers for automated campaign creation based on criteria like listing status, agent details, or property type.

Required

Sets up ad accounts, pages, and tracking (e.g., Facebook, Instagram, Google Ads) for campaigns created by Smartfeed. These accounts are essential for publishing and tracking ads.

Required

Allows real-time notifications to be sent to the client’s systems whenever certain campaign events occur, such as ad creation, updates, or completions.

Optional

Custom CI ad templates for consistency in branding and ad appearance. These templates are automatically applied to campaigns created by Smartfeed.

Optional

Allows customisation of Flow’s interface with the client’s branding to create a seamless brand experience for users managing campaigns.

Optional

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