How to choose your integration method
There are four integration methods that an organisation can pick when integrating with Flow Platform. All four serve the same purpose, which is to create campaigns. The integration method that you end up choosing is dependent on your needs, your organisation's resource capabilities and size.
Although all four options make use of the Flow Console, they can be broken down into these categories:
Campaign API
When onboarding with Flow, we will assist you with making the right choice for your organisation. However, below is a high-level glance at what each integration type offers:
All steps take place on Flow Console
No need to have one's own front-end interface for campaign creation
Fully integrated into your codebase, with no front-end integration required
Fully integrated into your codebase, with the option to launch campaigns from one's own front-end
Fastest integration with fully customisable & open interface
Fast integration. Users start in native website environment and are directed to a white-labelled Flow Ad Builder
Slower integration, but providing a native feel to clients using "set-and-forget" automation
Slowest integration, but fully configurable and completely native experience on your own interface
Payment made on a per client level
Payment made on a per client level or invoicing system
Portal-handled payments, and can be integrated into portal checkout or subscriptions
Portal-handled payments, and can be integrated into portal checkout or subscriptions
Immediate publishing upon ad creation
Immediate publishing upon ad creation
Publishing at pre-defined intervals
Immediate publishing upon ad creation
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