How to choose your integration method

There are four integration methods that an organisation can pick when integrating with Flow Platform. All four serve the same purpose, which is to create campaigns. The integration method that you end up choosing is dependent on your needs, your organisation's resource capabilities and size.

Although all four options make use of the Flow Console, they can be broken down into these categories:

  1. Campaign API

When onboarding with Flow, we will assist you with making the right choice for your organisation. However, below is a high-level glance at what each integration type offers:

Console
Link-Out (self-serve)
Smartfeed
Campaign API

All steps take place on Flow Console

No need to have one's own front-end interface for campaign creation

Fully integrated into your codebase, with no front-end integration required

Fully integrated into your codebase, with the option to launch campaigns from one's own front-end

Fastest integration with fully customisable & open interface

Fast integration. Users start in native website environment and are directed to a white-labelled Flow Ad Builder

Slower integration, but providing a native feel to clients using "set-and-forget" automation

Slowest integration, but fully configurable and completely native experience on your own interface

Payment made on a per client level

Payment made on a per client level or invoicing system

Portal-handled payments, and can be integrated into portal checkout or subscriptions

Portal-handled payments, and can be integrated into portal checkout or subscriptions

Immediate publishing upon ad creation

Immediate publishing upon ad creation

Publishing at pre-defined intervals

Immediate publishing upon ad creation

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