How to choose your integration method

There are three integration methods that an organisation can pick when integrating with Flow Platform. All three serve the same purpose, which is to create campaigns. The integration method that you end up choosing is dependent on your needs, your organisation's resource capabilities and size.

Although all three options make use of the Flow Console, they can be broken down into these categories:

1. Console

2. Link-Out (self-serve)

3. Smartfeed

When onboarding with Flow, we will assist you with making the right choice for your organisation. However, below is a high-level glance at what each integration type offers:

Console	Link-Out (self-serve)	Smartfeed
All steps take place on Flow Console	No need to have one's own front-end interface for campaign creation	Fully integrated into your codebase, with front-end integration required
Fastest integration	Fast integration	Slower integration
Fully customizable & open interface	Users start in native website environment and are directed to a white-labelled Flow Ad Builder	Most native feel to clients
Payment made on a per client level	Payment made on a per client level or invoicing system	Portal-handled payments, and can be integrated into portal checkout or subscriptions
		"Set-and-forget" automation