Analytics Dashboards
On your Flow Insights Dashboard you will see a number of graphs which break down the information from your campaigns. Only the graphs relevant to your campaign will be populated. For example, if you are running a FlowFuel_Brand campaign which is optimised for impressions, you will not see information regarding Leads.
To see graphs for a specific time period, use the date filter at the top.
When filtering your data, the main high level metrics will always be displayed at the top in the form of widgets.
Following the widgets, multiple charts will be found. These can change depending on the user dashboard being displayed, but here we will cover some examples of one of the dashboards.
Section 1
Daily Number of Campaigns Running and Total Budget Spent
This is an indication of how many campaigns ran on any specific day as well as the amount that was spent on the campaigns. Use the legend on the right of any chart to identify the colours.
Total Budget by Campaign Package
A pie chart which shows how much is spent across all of the different campaign packages being used.
Impressions vs Link Clicks per Day
On this line chart one can see the number of impressions the campaigns attracted, as well as the number of times Link Clicks occurred. These are metrics that are actionable on any Flow ad irrespective of the campaign objective.
Social Engagements on Campaigns
A pie chart of the all of the different engagements that have occurred on your campaigns.
Section 2 (scroll down)
Impressions by Age and Gender
This shows demographical information on where impressions came from.
Link Clicks by Age and Gender
This shows demographical information on where link clicks came from.
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