Analytics Dashboards

On your Flow Insights Dashboard you will see a number of graphs which break down the information from your campaigns. Only the graphs relevant to your campaign will be populated. For example, if you are running a FlowFuel_Brand campaign which is optimised for impressions, you will not see information in in Leads charts.

To see graphs for a specific time period, use the date filter at the top.

When filtering your data, the main high level metrics will always be displayed at the top in the form of widgets.

Widgets showing high level data.

Following the widgets, multiple charts will be found. These can change depending on the user dashboard being displayed, but here we will cover some examples of one of the dashboards.

Section 1

Insights charts.

1. Daily Ad Views and Clicks to Website

This is an indication of the number of times ads were viewed (blue line) and clicked (orange line). The closer the orange line is to the blue line, the higher the click-performance is of an ad.

1. Social Engagement on your ads

This is a reflection of the number of post or page engagements have taken place as a result of your ads, as well as a a breakdown of the percentage split between the different types.

1. & 4. Ad Views by Age and Gender & Click to Website by Age and Gender

Meta allows one to obtain results relating to breakdowns by age and gender. Chart 3 shows the number of ad views, whereas chart 4 displays the number of clicks.

Section 2 (scroll down)

Leads charts.

Leads charts.

1. The number of leads received by each agent for the selected time period (link to filtering by date article). This is further broken down into the types of leads.

1. The volume of leads generated each day for the selected time period. This is further broken down into the types of leads.

1. The number of leads generated by suburb during the selected time period. This information is particularly useful in establishing which are your most desirable and/or active suburbs, which will help in determining where to focus your marketing efforts.

1. A breakdown by type of the volume of leads generated during the selected time period.

1. The listing description and number of leads generated for each property during the selected time period.