Set-up requirements for the different integration methods

Across the four integration methods (Console, Link-Out, Smartfeed, Campaign API), some elements are shared and some are different. Below is a table which outlines the set-up differences between the different integrations which may also help you decide on which integration method to pick:

Set-up Item	Console	Link-Out	Smartfeed	Campaign API
Content Feed	Optional	Optional	Required	Optional
Campaign Packages	Required	Required	Required	Required
Channel Configuration	Required	Required	Required	Required
Single Sign-On (SSO)	SAML SSO or Traditional Log-in (email & password)	Password-less SSO with JWT	N/A	N/A
Campaign Triggers	N/A	N/A	Required	N/A
Webhook Setup	Optional	Optional	Optional	Optional
Custom Ad Templates & Whitelabelling	Optional	Optional	Optional	Optional