Create
In the create section, you are able to link your own audiences that come from your Google, Meta, or TikTok accounts (i.e. audiences grown from your own tags or pixels). By doing this, these audiences can be listed on the Marketplace (use the toggle) which are then sold to adjacent brands pending review by Flow. These sales are overseen by Flow to ensure that your audiences are being sold within the correct rules of engagement set out by you (contact Flow to set these).
To connect a new audience from one of your ad platforms:
Click + Create New. A new window will open which will show options for Meta, Google and TikTok. For a channel where you have already connected your account to Flow, click the drop-down menu and your available audiences will appear.
A new window will come across on the right which will show available audiences. Pick an audience, and click Choose.
With the selected audiences, click Next on the window. This is the last step of connecting an audience, which is to configure it. There are various fields that need to be completed before being able to submit it. Once done, click Finish.
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