Analyse

In the Flow world, an Enterprise is an organisation which has sub-organisations, and those sub-organisations may have more sub-organisations and agents. This is opposed to other clients which only have one office/organisation, with agents publishing campaigns.

Analytics is where collective data for your campaigns can be viewed, with more insights available than what one can view on the Media Campaigns section of the Navigation Menu.

Click on Analyse of the navigation menu, and the drop-down will show the option to look at Campaign Insights, or Revenue Insights.

Campaign Insights

• Show widgets and charts related to the performance of campaigns

• Number of campaigns, results, platform spend, cost performance

• Individual and aggregated campaign results

• Platform results (e.g. Meta versus Google)

• Branch activity

Campaign Insights will be empty if:

• You have not launched a campaign

• Last campaign launched was outside of the default date range (toggle date filter)

• You are a partner that only participates in audience rentals with Flow

Revenue Insights

• Show widgets and charts related to the revenue generated from campaigns for an Enterprise

• For partners that only rent out audiences via Flow, your insights are here

• Platform spend, gross budget booked, package performance, branch spend

• Platform results

Revenue Insights will be empty if:

• You have not launched a campaign

• Last campaign launched or audience rental was outside of the default date range (toggle date filter)

• Are not on Enterprise level, or have the correct permissions (e.g. Agent user role)

User/Organisation Hierarchy

Depending on your user role, a different dashboard will show, i.e. Enterprise level versus Head Office level versus Branch level versus Agent level. The usability of the dashboards are similar though, across the board. Dashboard filters are at the top of the page, with all tables and charts below.

Enterprise: Can see insights off all Head Offices, Branches and Agents. This is the top of the organisation hierarchy.

Head Office: Can see insights of all branches (sub-organisations) and agents, i.e. all campaign insights.

Branch: Can see the insights of this branch only, and not from other branches. Agent: Can only see insights relevant to their campaigns.