Sharing Your GTM and Pixel

As a prospective Audience Partner with Flow, in order for us to create audiences based on your first-party data we require access to your Google Tag Manager (GTM) container and Meta pixel (if one already exists). Particularly on the GTM, Flow is able to then create custom tags where segmentation can be implemented, without affecting any of your existing tags.

How to share GTM access

• Go to https://tagmanager.google.com and log in with an Admin-level Google account.

• Select the correct GTM Account and Container.

• In the left-hand menu, click Admin → under the Container column, click User Management.

• Click the + button (top right) → select Add Users.

• Enter the user’s Google email address.

• Under Account Permissions, leave as default (or select Administrator if full access is required).

• Under Container Permissions, tick:

  • ✅ Edit

  • ✅ Publish (Recommended for implementation partners like Flow Platform)

• Click Invite.

Sharing your Meta pixel

If you already have a Meta pixel tracking your sites, below are steps to share the pixel with Flow:

• Go to Events Manager: Log in to your Meta Business Suite and navigate to Events Manager.

• Select your Pixel: Choose the pixel you want to share from the list.

• Go to Settings: In the Pixel navigation menu, click on "Settings."

• Partner Sharing: Find the "Partner Sharing" section.

• Add Partner: Enter our Business ID (235336827200001) and click "Add."

• Choose Permissions: To allow us to manage the pixel and receive data, you'll likely want to grant "Manage Pixel" and "View Performance" permissions.