Content Feed Overview: What is it, why we use it, do you need it

1. What is a Content Feed?

A Content Feed is a structured file or data stream that automatically provides Flow with key information about your products, agents, organizations, and other data related to ad campaigns. This feed typically includes property details (e.g., title, description, price, location), agent information, and organizational data. Content feeds enable a seamless integration experience by automatically synchronizing your internal data with Flow’s platform, reducing the need for manual entry and ensuring that all campaign data is up-to-date.

2. Why Does Flow Need a Content Feed?

Flow uses content feeds to populate and update the necessary data for campaign creation and management. This feed streamlines the setup by:

• Automating Data Sync: Ensuring that listings, agent information, and other data are automatically updated in Flow, keeping campaigns current.

• Enhancing Ad Creation: Allowing Flow’s Ad Builder to reference complete, accurate data directly from your system, making ad creation faster and more accurate.

• Reducing Manual Entry: Minimizing the need for manual data entry for each campaign, especially useful when there are frequent updates to listings or large volumes of data.

Without a content feed, users may need to input data directly into Flow for each campaign, which can be time-consuming.

3. Is a Content Feed Required?

Integration type	Requirement
Console	Optional but recommended for automated data handling and efficiency.
Link-Out	Required for Link-Out Advanced, N/A for Link-Out Basic
Smartfeed	Required: Smartfeed relies on content feeds for automated campaign creation and data updates.