Setting up a Content Feed

Below are the steps that the client need to undertake:

1. Choose a Feed Format

Select the format that best suits your data structure and integration needs. There are two formats that can be used: Generic Format, or Custom Format.

Generic Format	Custom Format
JSON or CSV file	XML, JSON, CSV, or API
A defined structure which must be adhered to for each product listing	Paginated structure is preferred for improved performance when using API method
Fastest feed integration method	Need to be periodically updated and stored in a secure SFTP folder
Ideal for Property or Automotive content	Ideal for any other Retail content

1. Determine Data Fields

Identify the fields necessary for your campaigns, including property identifiers (e.g., propertyExternalId), agent details, organization details, and any additional fields you wish to include. The ID's that you choose can be the ID's that your organisation already use to identify products, organisations or users.

Here is the minimum structure required for the Generic format, of which there can be two files:

1. Generic format with only agent information: relevant for clients that do not necessarily want to make campaigns that feature products (for example FlowBrand campaigns which promote agents' profiles rather than products), or if the products will be populated using Listing API instead of a feed in Link-Out basic

2. Generic format with all information: Applicable for Link-Out Advanced and Smartfeed wher all campaigns have products associated with specific agents.

611B

Flow_CSV_feed_structure_agent_only_V2.csv

Generic feed structure for agent information only

2KB

Flow_CSV_feed_structure_V2.csv

Generic feed structure for all information

1. Establish a Secure Upload Mechanism

Choose between uploading the feed to a secure SFTP server or providing Flow with an API endpoint for direct access.

1. Configure Feed Sync Frequency

Work with Flow to set up the sync frequency, such as daily or weekly, based on your data update needs. Flow will set the frequency on their side.

1. Test and Validate

Flow will test the feed integration to ensure data is correctly mapped and appears accurately in Flow’s platform.

Once the above are configured, this is how Flow will help with the Content Feed:

Item	Description
Configuring Feed Parsing	Flow will map fields from your feed to its internal structure, ensuring accurate data representation.
Managing Sync Frequency	Flow will establish a sync schedule (e.g., daily, weekly) based on your requirements, ensuring that your data remains up-to-date.
Testing and Validation	Flow will conduct testing and validation to confirm that the feed correctly populates all required fields within the Flow platform
Providing Ongoing Support	Flow’s support team is available to assist with troubleshooting and optimizing the feed setup if adjustments are needed.

Note for Smartfeed: When a listing is removed from the feed, we mark it as inactive, and that means a campaign cannot be started with that listing, and any active Smartfeed campaign will be paused.