Available Ad Types

With Flow, the two main channels where ads can be launched from are Meta and Google.

• Meta ads: can be launched via any integration type

• Google Responsive Display ads: can only be launched via Smartfeed

1. Setting up Meta ads

This is possible through the normal process of creating your own campaigns packages. Publishers can customise this as much as you would like through the creation or edit functionalities. The following ad formats are supported:

• Single image: template or custom upload

• Video: upload

• Lead Form Ads

• Dynamic Carousel: from a catalog

• Manual carousel: manual uploading of images

1. Setting up Google ads

It is now possible to launch Responsive Display Ads through Google via the Smartfeed integration. This ad type allows for publication across all Google networks, including:

• Websites that partner with AdSense

• Google-owned properties such as YouTube or Gmail

• Some apps that are part of the network

In order to publish Google Responsive Display Ads, the process is very similar to publishing Meta ads, where a Campaign Package, Ad Template, Targeting and Feed need to be configured to populate these ads. If you would like to enable this as part of your campaign packages, please contact your respective Client Success manager. We will update Campaign Packages, Templates and Targeting accordingly.

Coming soon, Google ads will be available across all integration types.