Structuring a Package

Organisations offer their clients/agents a menu of packages, ranging from least to most expensive. Each package would therefore have a different price-point, and hence different parameters, such as differing durations, different targeting, etc. Packages can also be constructed around different components that aren't price related, but region related (for example agents in certain areas are applicable for certain packages). There are countless options of how an organisation can structure their campaign packages.

Enterprise users are able to pre-configure the campaign package structure and certain aspects of their campaigns such that they are either fixed or automated on campaign creation and renewal. These package templates will be used whenever creating a campaign, whether using the Flow Console directly, Link-Out or Smartfeed.

Below describes the components needed to make a Package:

Channel

1. Channel Location: Meta, Google, ...

2. Ad Type: dynamic, carousel, single image

3. Budget Distribution: e.g. 100% Meta, 50% Meta /50% Google, ...

Content (per channel)

1. Template ID: Ad-type specific to generate creative asset

2. Template Variables (Optional): If a user wants some pre-set copy variables

3. Listing Logic: Selection from a pre-defined logic set which defines what rules will be applied to filter the listings, for example: sole mandates, latest listings, recently reduced

Billing

1. Period: Once-off or recurring campaign in a given duration

2. Payment Type: Via Flow gateway or via invoicing

3. Campaign Budget: How much is being allocated according to the splits determined by "Channel - Budget Districution"

Targeting (per channel)

1. Audiences: Can be a custom audience provided by Flow Data, or provided by a tracking Pixel (high intent audiences)

2. Geographical Targeting

3. Behavioural Targeting: lookalike audiences based on preconfigured behavioural and interest profiles

4. Demographics: age and gender selections