Campaign Packages Overview: What is it, why we use it, do you need it

A Campaign Package in Flow is a predefined configuration that outlines the key details of an advertising campaign, including budget, duration, target audience, and ad channels. Campaign Packages serve as templates that can be customized and applied to individual campaigns, ensuring consistency in ad strategy and simplifying campaign setup. Each Campaign Plan is designed to specify parameters for reaching the right audience, controlling ad spend, and optimizing campaign effectiveness.

1. Why are Campaign Packages needed?

By establishing clear Campaign Packages, organizations can streamline campaign creation while ensuring that each campaign aligns with overall advertising goals and budgets. Campaign Packages are essential for several reasons:

• Efficiency and Consistency: Campaign Packages standardize the campaign creation process, allowing teams to follow consistent strategies across all campaigns.

• Optimized Ad Spend: Packages define budgets and channels, helping to allocate resources effectively across advertising platforms.

• Automated Workflow: With predefined settings, Campaign Packages allow users to quickly initiate campaigns without configuring each ad from scratch.

• Targeted Strategy: Packages can be customized to reach specific audiences based on criteria like geography, demographics, and behaviour, ensuring ads reach the most relevant audiences.

1. Are Campaign Packages required?

Yes, Campaign Packages are required for all three integration methodologies.