Navigate to Campaign Insights within the Analytics section.
Below is a screenshot of these components:
Widgets
The widgets at the top provide a high-level overview of campaign performance. They are linked to the filters that you choose to apply.
Number of Campaigns: the number of campaigns that have been published
Total Impressions: How many times the campaigns have been seen on the media platforms
Total Landing Page Views: How many times Landing Page views have been generate from the published campaigns
Total Link Clicks: How many times the links on the campaigns have been clicked
Running CPM (Cost per Mille: The cost per mille from the campaigns
Running CPLV (Cost per Landing Page View): The cost per landing page view from the campaigns
Running CPC (Cost per Click): The cost per click from the campaigns
Currency: The currency of the spend amounts
Total Spend: the sum of the amount spent on the campaigns on the ad platformd
Campaigns Table
The table is useful to show individual performance and details of campaigns. A cornerstone feature of Flow's Smartfeed and Adbuilder V2 as seen in the screenshot above is the fact that there are systems in place to detect the accuracy and health of automated and manual campaign creations. This can be seen in the second column, "Creative Protect". The row will indicate if a campaign passed the health checks. If not, it describes the problem that the system found and it will attempt to run the campaign creation again to fix the detected problem.
Other features of this table (scroll right to see all of the columns) include:
Ad Image: a small image of the ad, where often you can validate what the "Creative Protect" column indicates
Campaign performance columns: impressions, CPM, Landing Page Views, Link Clicks, CPC
Spend: The amount spent on the campaign relative to the budget
Below is a screenshot of these components. The campaigns launched are shown per day. Platform spend is also perday, where amounts are split between channels too.
Below is a screenshot of these components:
Branch Activity: This table shows the number of campaigns launched per branch.
Platform Spend by Brance: This pie chart shows the platform spend distribution across the top 10 spending branches within an enterprise.
Below is a screenshot of these components:
All charts are broken down on a daily basis. The horizontal date range axis will change as one changes the "Date Range" filter at the top. The top two charts show the number of impressions and CPM per day. The two bottom charts show the Link Clicks and CPC per day. All four charts are also split by channel.
Note that on both charts, hover your mouse over any data points of interest which will then provide more information on that data point.
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