Campaign API Set-up Steps

The Campaign API method is the slowest integration method out of all integration types. It requires the publisher to use our API on one's own sites, in order for a connection to be created between the publisher's own environment and Flow's campaign publishing software. This will ultimately enable the publisher to create their own UI interface on their own sites to publish campaigns via Flow. Here are the specific set-up requirements for API:

Step	Description	Requirement
Authentication	Via the publisher's environment using Flow's API.	Required
Content Feed or Listing API	Either can be used. The feed/API keeps information current, reducing manual entry requirements in Flow.	Required
API Deployment	The backbone of what enables this integration. Use Flow's API to enable campaign publishing.	Required
Campaign Packages	Defines budgets, targeting, and durations for campaigns. Campaign Packages are required to standardise ad settings and streamline campaign creation.	Required
Campaign Triggers		N/A
Channel Configuration	Setting up ad accounts, pages, and tracking systems for channels like Facebook, Instagram, and Google. This allows the Flow App to publish ads using the correct configurations.	Required
Webhooks	Allows real-time notifications to be sent to the client’s systems whenever certain campaign events occur, such as ad creation, updates, or completions.	Optional
Custom Ad Templates	Clients can use Flow’s built-in ad templates or create custom ones. Ad templates ensure that campaigns follow a consistent design and branding, as per client requirements.	Optional
Whitelabelling	Whitelabeling allows for brand-specific customisations like logos, colours, and user interface adjustments on the Flow App. This ensures a seamless brand experience for users within the App.	Optional