Flow Enterprise Dashboard: Insights Available
Last updated
Last updated
Below is a screenshot of these components:
Widgets
The widgets at the top provide a high-level overview of campaign performance. They are linked to the filters that you choose to apply.
Number of Campaigns: the number of campaigns that have been published
Total Landing Page Views: How many times Landing Page views have been generate from the published campaigns
Total Link Clicks: How many times the links on the campaigns have been clicked
CPC (Cost per Click): The cost per click from the campaigns
Total Impressions: How many times the campaigns have been seen on the media platforms
Currency: The currency of the spend amounts
Total Spend: the sum of the amount spent on the campaigns
Total Budget: the total budget of the campaigns
On the right, "Best Plan": The most popular plan used when campaigns are published
Campaigns Table
The table is useful to show individual performance and details of campaigns. A cornerstone feature of Flow's Smartfeed and Adbuilder V2 as seen in the screenshot above is the fact that there are systems in place to detect the accuracy and health of automated and manual campaign creations. This can be seen in the second column, "Creative Protect". The row will indicate if a campaign passed the health checks. If not, it describes the problem that the system found and it will attempt to run the campaign creation again to fix the detected problem.
Other features of this table (scroll right to see all of the columns) include:
Ad Image: a small image of the ad, where often you can validate what the "Creative Protect" column indicates
Campaign performance columns: impressions, CPM, Landing Page Views, Link Clicks, CPC
Spend: The amount spent on the campaign relative to the budget
Below are screenshots of these components:
Branch data: The dashboard contains a table that shows the number of campaigns and budget booked by branch. A pie chart is also provided of the top 10 branches by budget booked.
Campaign Package data: The Packages table shows some descriptions of the different packages that your account has set-up (such as package name, duration and price point), along with the performance of these, specifically the number of packages sold and the bydget associated with that. The pie chart visually shows the package usage by number of packages purchased.
Below are screenshots of these components:
Both charts are broken down on a daily basis. The horizontal date range axis will change as one changes the "Date Range" filter at the top. The first chart shows the number of Impressions and Link Clicks per day. Use the Legend on the right to see which colour represents each line. The number of Impressions and Link Clicks are closely associated with one another, because they are both in turn closely associated with spend.
The association is also demonstrated on the second chart, showing the number of campaigns per day. Often the peaks in number of campaigns per day will coincide with the peaks seen on the Impressions/Link Clicks charts.
Note that on both charts, hover your mouse over any data points of interest which will then provide more information on that data point.
Below is a screenshot of the system health section. The system health is a view of how many campaigns that were created were successful, and how many campaigns were failed as a result of an error.
Widgets
The "% Campaign Success" widget indicates the percentage of campaigns that have successfully been created. It is useful to monitor this metric as time goes on. A consistent decrease would be cause for invetigations needing to take place to understand why campaigns are failing more often. On the far right, the dark blue widgets indicates the number of campaigns that failed when being created. What is useful here is that "# Failed - Unsolved" widget shows how many of those campaigns remain unsolved, i.e. they still have not been published due to the error. If this number increases, it is also a cause for investigations.
Chart
The chart beneath the widgets is a daily view of the number of campaigns that were successfully creased, and the number that were failed. use the legend on the right to ascertain the colour differences. Ideally, the failed line should be as low and flat as possible, and peaks (for example around the December on this chart) may indicate where there were system failures.
Note, that this section is only applicable for clients that have Smartfeed enabled as their integration method.
When creating and publishing campaigns, the whole process is called a "run". A "run" can consist of multiple campaigns that will get published at the same time. If a campaign fails, even just one, the whole run will happen again in an attempt to fix the error. This means that multiple runs can happen to publish a set of campaigns, and it is monitored this as well in this section.
Below is a screenshot of the section.
Widgets
On the left of the Smartfeed Analysis section are the widgets. They indicate the number of runs that have occurred, and of those runs, how many were successful and how many failed. This proportion (successful runs relative to total runs) is indicated by the first widget "% Succesful Runs". This percentage is usually lower than the "% Campaign Success" widget in the System Health section, as it may require several runs in order to publish a successful campaign.
Chart
The chart on the right indicate the number of campaigns created successfully and the number failed over time. Note that this number will be higher than in the previous section, because a campaign that "fails" could fail multiple times, and that would be counted towards this number.
