First-Party Audience Bookings: Accepting Audiences from Flow

Your brand can activate first-party audience segments booked via Flow across the platforms you already use: Google Ads, Meta (Facebook/Instagram), and TikTok.

To begin using these audiences in your campaigns, you’ll need to accept our audience share requests on each respective platform. Follow the steps below for each:

Google Ads: Accepting Shared Audiences

• Ensure you’ve shared your Google Ads Customer ID with us. (You can find it in the top right corner of your Google Ads account, e.g. 123-456-7890.)

• Once Flow sends the audience share request:

  • Go to Google Ads.

  • Click on Tools & Settings > Setup > Access and Security > Managers tab.

  • You’ll see a pending invitation from Flow Platform (or our agency account name).

  • Click Accept.

• Now go to Shared Library > Audience Manager.

  • Under “Audience Lists”, you’ll find the shared audiences from Flow.

  • You can now apply these audiences to your campaigns as “Observation” or “Targeting”.

Meta Ads (Facebook/Instagram): Accepting Shared Custom Audiences

• Share your Business Manager ID with us. (Go to Business Settings, and find your ID at the top.)

• Flow will send a Custom Audience Share Request to your Business Manager.

• To accept it:

  • Go to Business Settings > Data Sources > Audiences.

  • Click on Requests (top right corner).

  • Look for Flow’s request to share Custom Audiences.

  • Click Approve.

• The shared audience(s) will now appear in Audiences and can be selected when building ad sets.

TikTok Ads: Accepting Shared Custom Audiences

• Send us your TikTok Business Center ID. (You can find this at TikTok Business Center > click your name in the top right > Business Info.)

• Flow will send a Custom Audience Share Request.

• To accept:

  • Log into TikTok Business Center.

  • Go to Assets > Audiences.

  • Click the "Shared with me" tab.

  • You’ll see the audiences shared by Flow.

  • Select them and click Accept.