Smartfeed

The Flow Smartfeed product allows enterprise portals and CMSs to integrate into the Flow ecosystem with minimal effort, and create ads directly from their content feed. What this means is that after setting up a well automated Content Feed, Campaign Plans and Campaign Triggers, the entire campaign publishing process is automated as well. Users would not be required to go on the Flow Console at all. For this reason, there are more steps that are required (as opposed to optional) compared to Link-out or Console, however it allows for the least amount of effort for your brand post-integration. Below is what a typical integration journey with Smartfeed would look like as per the diagram below.